Sure, authors have been on MySpace for ages, but this caught my attention.
"This month, Random House will partner with social networking site Gaia Online to promote Michael Scott's May novel, The Alchemyst. According to site statistics, Gaia—a virtual world with forums, games and customizable avatars—has nearly two million unique visitors a month. Along with receiving prominent mentions in the site's news and announcements sections, the title will be featured in the entertainment forum, where readers will be able to discuss the book. When teens post on the Alchemyst boards, they'll receive a downloadable image of the book for their avatars to display; author Scott can “sign” them when he visits the message boards."
Also,
"Little, Brown Books for Young Readers recently promoted an online chat with Clique series author Lisi Harrison via her MySpace page, collecting more than 2,000 questions from readers and attracting 200 teens for the chat session."
From Publisher's Weekly
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